Do have a local business that you just started and you want to attract local customers?
Local SEO can give a great opportunity to use your location as a niche to pull in more customers according to their purchasing behavior. As you would already know, more and more people use search engines to check or purchase something.
We have put together a list of tips that would help you understand how Florida search engine optimization can do wonders for your business.
Join Local Listing
Local listing pages such as Google My Business can help you business stand out and be seen on search engines. These pages can also give you some backlinks which can impact your overall page ranking. In most cases, you don't need to make a page and just simply claim it, as customers have the initiative to create reviews for any businesses that have encountered. Yelp is particularly popular as a directory and there are a lot of people who use it when it comes to searching for whatever they need.
Create Your Blog
This is the basic you don't need to talk about your business or craft all the time. You can talk about the things happening in your community and what you do as a part of that certain location. The more you make your articles relatable, the more shareable it becomes.
Get a Responsive Blog
You might have a good-looking webste but if it's not mobile-friendly then all that top notch design would be in vain. Browsers can also affect the overall apperance of your website so, try to test different browsers to check your websites's responsiveness.
It's tad boring to see plain text, right? Most people respond better to visuals and images which also can spark their interest on your content. If you can, try to add videos as well that would help your readers get a visual understanding of what your content is. Visuals can result to better user experience. There are a lot of sites that offer free-license images but you could also take your own photos.
Appropriate Local Keywords
Since you're going for local seo, you need to include your location then some words related to what you do. For examples, if you're a bakery in California, you would probably go for California Bakery. Experiment with different words to check which ones perform best.
Optimize Your Website With Keywords
Don't overpopulate your website with the keywords that you set because that would be bad for your ranking. In an article, try to control the urge to put keywords and just use it up to 3 to 4 times. Remember also to use them naturally just like how you would do in a normal conversation. Too much of anything is bad and this rings true for keywords as well.
Get Friendly with the Local Press
Local press are always looking for new stories that would spark the interest of the local folk. You could try to get the attention of local bloggers that can do some reviews of your business or even share a bit of news about what's so special about your products or services. The power of promotion can help you get an extra boost.
Ask for Feedback from Customers
Do you have any loyal and satisfied customers? Don't be shy to ask them to leave reviews about your business which you can then display on your website. Positive ratings and reviews would always entice other potential customers to check what you have to offer.